MIX Day Two Keynote - My thoughts on what to expect
Yesterday at MIX11 the keynote featured IE9, what’s coming in IE10, and the HTML5 strategy. Yawn. I’ll concede that Microsoft made the right move in not mentioning Silverlight at all. This is “browser wars 2.0”, and nothing matters but the browser. The browser is more important that Silverlight or even Windows Phone, I get that. But that doesn’t mean that I have to be excited about it. Moving on…
Obviously today’s keynote will be focusing on Silverlight 5 and what’s coming next for Windows Phone 7. We got a preview of what to expect during the Silverlight Firestarter last December, and during Mobile World Congress earlier this year. I consider it to be very significant that for the first time in MIX history, Silverlight doesn’t have to share the stage with MVC, Atlas/JQuery/Javascript, or whatever else they want to cram into the keynote.
I’m excited to see what new phone features and APIs get announced today. For musicians their sophomore album is really important in identifying who they are and where they’re going. I think this same “long view perspective” should be taken with Windows Phone. With that said, what I’m really hoping to hear about are not the new features on the phone, but what changes they are making to the marketplace submission process. I’m definitely spending way too much time in what should be a simple task of submitting an update. C’mon guys, throw me a bone here.
So what won’t be announced or hinted at today. How about the tablet/slate strategy? We already got a preview of that yesterday when Sinofsky showed his version of IE9 (or was it IE10?) running on an ARM processor. The reaction was almost absolute silence in the audience, because most people had their mouths wide open and were thinking “Holy Shit!” That was totally cool. I’m expecting that to be a huge part of PDC later this year. Wow.
One last thing I want to say, and hopefully I don’t get in trouble for mentioning this:
At MVP Summit we got the chance to listen to Steve Ballmer. I really like Steve, I always have. For the last year Steve has been slammed with questions over how Microsoft is going to respond to the iPad. Microsoft is being quiet about their strategy and keeping their cards close to their chest. I’m sure many shareholders appreciate this, I know I would. However, the developers (at large) seem to think that because Microsoft isn’t telling them what they’re working on, then Microsoft obviously must not be working on it. It seems like this type of attitude permeates the MVP community and is even championed by some of the press. This attitude frustrates me to no end.
The Apple community doesn’t get to know jack-shit about what is being worked on or will soon be released. Yet everyone in that community trusts Apple to do the right thing, and to innovate in such a way that will change their lives instantly and for the better. Why can’t the Microsoft developer community (and MVPs) have that same mindset and trust for Microsoft? Just because Steve Ballmer isn’t announcing what Microsoft is working on right now (e.g. a slate strategy) doesn’t mean that they aren’t paying attention and that they’re not actively working on it. I mean, come on, this is just way too obvious and they’d be crazy not to be targeting on it. A little trust goes a long ways. Believe me, it’s a lot more fun (and healthy) to hope and believe, and to be excited and surprised rather than to be an untrusting cynic. Deep breaths…
I hope you’re as excited as I am for today’s keynote. It feels as though it were Christmas morning and I’m getting ready to open a present that was sent to me personally from Steve Ballmer and Joe Belfiore. Awesome!!!







